A Study on Identifying the Employer Image Perceived by Employees in IT Sector
نویسنده
چکیده
Attracting the right talent and retaining them becomes a critical aspect for business success. In competitive labour markets, the challenge for service-based organizations is to differentiate themselves in order to successfully attract and retain talented staff. The main objective of this paper is to study the influence of employer image towards employees in IT industry. The primary data collected through structured questionnaire from 750 respondents of IT companies in Chennai is used for the study. In order to measure the level of employer image few dimensions are suggested such as organizational trust, perceived organizational prestige, perceived organizational fit, organizational identification and perception of organizational support opined by the respondents.
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